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Union × TD Comfort

In 2016, TD invested in the production of multiple commuter conveniences throughout Toronto's Union Station. Unfortunately, a lack of accompanying messaging and poor visibility due to on-going station construction meant that many of these elements were being overlooked.

Aiming to bring commuter attention to their charging stations and temporary seating solutions, we proposed eye-catching creative and straight-foward copy solutions under TD's 2017 rebrand and 'ready' platform while highlighting their ongoing partnership with Union.

We proposed eye-catching creative designed to bring attention to TD's complimentary charging stations and seating in Toronto's Union Station.

We proposed eye-catching creative designed to bring attention to TD's complimentary charging stations and seating in Toronto's Union Station.

In addition, we proposed a 360° creative wrap of TD's pillar charging stations.

In addition, we proposed a 360° creative wrap of TD's pillar charging stations.

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