Union-Holiday_Thumb-ALT.jpg

Union Holiday

TD helped Union pedestrians get ready for the holidays by offering complimentary gift wrapping in the station's West Wing.

TD helped Union pedestrians get ready for the holidays by offering complimentary gift wrapping in the station's West Wing.

This 'surprise and delight' pop-up activation coincided with the opening of a dozen new in-station retailers.

Union-Holiday_Photo-02.png
Union-Holiday_Photo-03.png
Taking cues from the station’s original 1920s architecture, we designed a fully modular gift-wrapping station.

Taking cues from the station’s original 1920s architecture, we designed a fully modular gift-wrapping station.

The experience was manned by TD brand ambassadors in uniforms inspired by vintage shopkeeper dress.

The experience was manned by TD brand ambassadors in uniforms inspired by vintage shopkeeper dress.

Union-Holiday_Builds-01-FRONT_2000x1334px.png