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Topshop × Boobyball

Topshop helped bring Toronto back to the ’80s in celebration of healthy, active lifestyles with a retro twist at Rethink Breast Cancer’s 16th annual Boobyball.

Topshop helped bring Toronto back to the ’80s in celebration of healthy, active lifestyles with a retro twist at Rethink Breast Cancer’s 16th annual Boobyball.

Encouraging party guests to "get physical" for the cause, Topshop donated an additional dollar for every 50 metres cycled on their branded stationary bike.

Encouraging party guests to "get physical" for the cause, Topshop donated an additional dollar for every 50 metres cycled on their branded stationary bike.

To the left of this focal experience, visitors were also given the opportunity to pose for photos with a variety of branded workout props.

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